Nestlé, Phoenix water, and the bicycle shed problem
Water writer John Fleck explains how the proposed Nestle bottling plant in Phoenix is a “bicycle shed” problem, or: “How We Distract Ourselves from Complex Critical Problems By Attacking What We Think We Know About.”
The aspiring young undergraduate scientists envision fieldwork as a romantic escape from the office cubicle, classroom desk, and seemingly endless pile of homework. Working alongside experts in their field, they anticipate working in the wildest regions of the world: dense tropical forests, remote mountain ranges, and distant glacial rivers. They see themselves on the forefront of groundbreaking discoveries: truly shattering the scientific community with a cure for Malaria, discovery of a new species, or theory of planetary evolution.